Tracking Code for Google Analytics is a lightweight WordPress plugin that inserts the standard Universal Analytics tracking script into a site's head. Users configure the tracking ID through WordPress settings or a filter, although the listing warns that the plugin may no longer be maintained.
In the Web & traffic analytics space, Tracking Code takes a focused approach. It focuses on adding Google Universal Analytics tracking code to a WordPress website without editing theme files. It is built as a B2B product for wordPress site owners. Tracking Code costs nothing to use. It runs on the web.
Behind Tracking Code is Clayton Collie, and it first shipped in 2020. Among its 5 catalogued features are Universal Analytics script, wordPress settings, and Tracking ID filter. The interface is available in English and Igbo. It is being sunset.
Summary written by a language model from the project’s public pages.
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