Tote is an iPhone application designed to help users save, organize, and retrieve a variety of digital content they encounter across apps and the web. It addresses the common challenge of losing track of screenshots, social media posts, links, photos, and other digital finds by consolidating them in a single, searchable location. Tote is particularly suited for individuals who frequently collect recommendations, inspiration, or references—such as restaurants, recipes, outfits, books, and trip ideas—from platforms like TikTok, Instagram, Pinterest, Facebook, X, Reddit, Safari, and Maps.
The app enables users to save content directly from their iPhone's share sheet, supporting screenshots, links, posts, photos, and places. Tote uses AI to extract and add context to saved items, generating searchable titles, summaries, source links, and additional details. This allows users to later find their saved content by topic or keyword. Screenshots are processed to pull out relevant information, such as ingredients from a recipe or details about a place, making them more useful and organized than simply storing them in the camera roll.
Organization within Tote is facilitated through customizable lists. Users can build lists for various purposes, including trips, shopping, watch lists, and plans, grouping related content together. The app also offers features to preview list contents, share lists with friends, and map saved places. After saving an item, users can search for it, chat with it, add it to a list, share it with others, or use extracted details for reminders and calendar follow-ups.
Tote is delivered as an iPhone app and integrates with the iPhone's sharing functionality.
Tote is a Read-it-later & curation project. It helps users save, organize, and find diverse content from multiple sources on their phone. It is built as a consumer product for mobile users managing digital content. A free plan is available. Tote is available on the web and iOS.
Just Because Labs LLC builds and maintains Tote, and it first shipped in 2026. Among its 5 catalogued features are save anything, organize content, and searchable saves.
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