Store Analytics by Matriq

Store Analytics by Matriq is a WordPress plugin for WooCommerce store owners. It is built to make store revenue clearer by bringing real-time KPIs, subscription analytics, and AI-powered growth insights into the WordPress dashboard. The product’s own copy contrasts this with WooCommerce’s default reports, which it says show orders and gross sales but not the full revenue picture.

Metriq tracks net revenue, MRR, churn rate, refund rate, AOV, ARPU, and order growth for selectable time periods. It separates gross revenue, net revenue, taxes, coupons, and shipping, and it includes trend views with period-over-period comparison. A product-wise report shows revenue, units sold, refunds, and growth trends, with filters by product type such as physical, variable, or subscription. It also offers CSV export for reports and date ranges.

For stores using WooCommerce Subscriptions, it provides a dedicated subscriptions dashboard with MRR, churn, ARPS, active subscribers per product, new subscribers versus subscribers lost, and cancellation history. The page also describes Metriq AI, a Pro add-on coming soon, which generates weekly reports, identifies high-refund products and at-risk subscribers, and suggests revenue and retention actions based on store data. It is also described as able to answer questions about changes in store performance.

The plugin works with WooCommerce, WooCommerce Subscriptions, Stripe, and PayPal. It runs entirely inside WordPress, with all data stored and processed on the user’s own server; the page says no external accounts or data syncing are required, and that nothing leaves the store unless an optional cloud feature is enabled in a future update. The core plugin is available to install free on WordPress, and Metriq AI is included in a Pro plan that is coming soon.