Simsurveys

Simsurveys is a synthetic survey platform designed to provide research-grade market research data using AI-generated respondents. By leveraging AI models trained on real population studies, it produces validated survey datasets rapidly, offering an alternative to traditional survey panels that typically require weeks and significant expense. The platform targets applications in consumer, healthcare, patient, and social research, aiming to deliver insights in minutes with a reported average generation time of less than 15 minutes.

The system features four distinct products within a single platform, enabling users to conduct full synthetic surveys, perform real-time preference queries, run AI-moderated qualitative sessions, and create interrogatable twin cohorts. Users can build custom surveys, set quotas, generate synthetic respondents, and export respondent-level data in both CSV and SPSS formats. Simsurveys also provides domain-specific AI models and references nine published validation studies to support the reliability of its outputs. A key metric cited is a typical KL divergence of approximately 0.08 from live panels, reflecting the similarity of synthetic data to real survey responses.

For integration into other systems, the Oracle API enables real-time access to probability-weighted preference distributions, supporting use cases such as consumer intelligence for autonomous agents and agentic commerce. The platform also offers Oracle Voices, which facilitates qualitative research by running focus groups and depth interviews with digital panelists grounded in validated domain models.

Simsurveys is positioned for researchers and organizations seeking efficient, validated alternatives to conventional survey panels, with a focus on rapid data generation and export capabilities.