Simply Popups is a WordPress plugin designed to help users create customizable popups for their websites with minimal setup and complexity. Developed by the team behind the Formidable Forms plugin, it focuses on delivering an efficient and intuitive experience for site owners seeking to add popups without introducing performance issues or steep learning curves. The tool is built on Gutenberg’s framework, providing a familiar editing environment for those accustomed to the WordPress block editor.
Key features include easy integration with Gutenberg, lightweight and efficient code for fast performance, and a streamlined set of popular triggers to display popups. Users can customize background and text colors, and there are no restrictions on the number of popups that can be created. Triggers available in both the Lite and Pro versions include button click, link click, image click, existing element click, on page load (with or without delay), and exit intent. The plugin is designed to work immediately out of the box, requiring minimal configuration.
Simply Popups is offered in two pricing tiers. The Lite version is free and allows users to create popups with any content in just minutes, providing access to essential features and triggers. The Pro version, available for an annual fee, unlocks additional trigger types and includes support. Users can upgrade from Lite to Pro easily by purchasing a license and installing the Pro plugin. The Pro plan also comes with a 14-day money-back guarantee.
This plugin is intended for WordPress site owners who want a straightforward, cost-effective way to implement popups for various purposes, such as engagement or notifications, without the complexity or expense sometimes associated with other popup solutions. Support is available for Pro users, and the tool emphasizes simplicity, speed, and ease of use throughout its design.
Simply Popups is a Design & Creative project. It focuses on allowing WordPress site owners to easily create and display effective popups for engaging visitors and capturing leads. Simply Popups is a B2B2C product aimed at wordPress site owners and marketers. It is available for free. It runs on the web and embeddable surfaces.
Strategy11 Team builds and maintains Simply Popups, and it first shipped in 2025. Among its 7 catalogued features are popup creation, customizable content, and button trigger. The interface is available in English and Portuguese.
Summary written by a language model from the project’s public pages.
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