RewardsWP is a WordPress rewards plugin for building customer loyalty and referral programs. It is presented for stores that want to turn one-time buyers into repeat customers and advocates, with points, rewards, and incentives that keep customers coming back.
The product supports a points program in which points can be awarded for purchases, signups, birthdays, referrals, and reviews, and guests can earn points too. It also includes a refer-a-friend program with unique referral codes for each member, rewards for advocates when friends buy, and a welcome reward for referred friends. Rewards can be configured as free products, fixed discounts, percentage off, or free shipping, and points can be set to expire. The page also mentions automated emails for points earned, rewards ready, and referrals made, along with real-time tracking of referrals, conversions, and revenue in one dashboard. A branded rewards widget can be customized with store colors, and fraud prevention is included for self-referrals, duplicate accounts, repeat claims, and suspicious behavior.
RewardsWP works directly inside WooCommerce and Easy Digital Downloads, and it detects purchases automatically so points and referral rewards are awarded in the background. The page also lists integrations for WooCommerce and Easy Digital Downloads and says setup is straightforward, with no third-party redirects or complicated setup. It is self-hosted on the user's server and described as keeping the user in control of their data.
AffiliateWP lists RewardsWP alongside other products on its site.
RewardsWP sits in PulseGate's CRM & sales category. It focuses on increasing affiliate engagement and customer retention through loyalty and rewards programs. RewardsWP is a B2B product aimed at affiliate marketers and WordPress site owners. A free plan is available; paid tiers begin at $99. It runs on the web and embeddable surfaces.
Behind RewardsWP is AffiliateWP, and it first shipped in 2025. Among its 7 catalogued features are points rewards, loyalty program, and refer-a-friend. The interface is available in 6 languages, including German, English, and Spanish.
Summary written by a language model from the project’s public pages.
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