Repli lets users automate Instagram direct messages and comment replies with AI that learns a brand's voice. The free plan offers unlimited comment-to-DM routing and 500 messages monthly. Paid plans unlock keyword-based auto-replies, lead collection forms, and advanced training. It helps businesses scale engagement, qualify leads, and respond consistently without constant manual monitoring.
In the Marketing & ads space, Repli takes a focused approach. Manually managing high volumes of Instagram DMs and comments to capture leads and maintain brand voice. Repli is a B2B product aimed at social media managers and e-commerce brands. Repli follows a freemium model. It runs on the web.
Repli first shipped in 2023. Among its 5 catalogued features are DM Automation, Comment Auto-Reply, and Keyword Triggers.
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