Privatto is a consent management platform (CMP) designed as a WordPress plugin, developed to address compliance requirements with the Brazilian LGPD and the European GDPR regulations. It operates autonomously within WordPress, without relying on any external services, and is intended for site owners who need to manage user consent in accordance with privacy laws.
Among its main features is a granular consent banner that allows visitors to select their preferences by category, including necessary, statistics, marketing, and embedded content. The plugin automatically blocks third-party scripts and iframes using output buffering; relevant script tags are modified to prevent execution until the user provides consent. This ensures that no third-party code runs before the visitor has made a decision regarding their privacy preferences.
Privatto also integrates Google Consent Mode v2, injecting it with all options denied by default and updating the settings based on the visitor's consent choices. Consent records are stored in a dedicated database table within the site's own infrastructure, capturing details such as a unique ID, the action taken, selected categories in JSON format, the policy version, and a hash for verification.
The plugin is delivered as a WordPress extension and does not require integration with external platforms or services.
In the Security & compliance platforms space, Privatto takes a focused approach. Managing user consent and cookie compliance for LGPD and GDPR on WordPress sites. It is built as a B2B product for brazilian and European WordPress site owners needing privacy compliance. Privatto follows a freemium model. It runs on the web.
Sergio Inglez builds and maintains Privatto, and the product first shipped in 2026. Key capabilities include consent banner, granular preferences, and third-party script blocking. The interface is available in English and Spanish.
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