Prime SEO is a WordPress SEO plugin built for both traditional search and AI search engines. It is described as the first WordPress SEO plugin made for Google, ChatGPT, Perplexity, Claude, and more, and it is offered as a free core plugin on WordPress.org.
Its features center on controlling how AI systems and search engines read a site. Prime SEO includes an AI Bots Manager for managing access for 16+ AI crawlers with per-page granularity, allowing or blocking bots such as ChatGPT, Claude, and Common Crawl. It also supports generation of llms.txt and llms-full.txt files, which provide instructions for AI systems on how to read, understand, and cite content. Other listed features include XML sitemaps, schema markup in JSON-LD, instant indexing through the IndexNow API for Google and Bing, built-in GA4 integration, 301 redirects, a 404 monitor, image SEO, an external links tool, a breadcrumb feature, and a robots.txt editor. The page also says it can monitor AI bot activity in real time and auto-generate robots.txt rules for AI bots.
Prime SEO is intended for WordPress users and works with Gutenberg, Elementor, WooCommerce, Astra, Divi, and GeneratePress. The interface is shown as usable from the WordPress editor, and the product is presented around an AI-first approach to SEO for sites that want control over AI visibility and citation behavior. The page also states that it installs in two minutes.
The core plugin is free. A PRO version starts at $59 per year and adds AI-powered generation of titles, descriptions, and Open Graph tags, bulk generation for 500+ posts, an AI content score, and video sitemap support. The page also mentions a 14-day money-back guarantee for PRO.
In the SEO & content marketing space, Prime SEO takes a focused approach. Difficulty optimizing WordPress sites for both traditional and AI-powered search engines. It is built as a consumer product for wordPress site owners and marketers. Prime SEO costs nothing to use. It ships for the web and embeddable surfaces.
Prime SEO first shipped in 2026. Key capabilities include AI bot manager, SEO audit, and sitemap generation.
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