Postline is a platform designed to streamline LinkedIn content operations for agencies, ghostwriters, teams, and solo creators managing multiple client profiles. It addresses the complexity of handling content planning, drafting, approval, publishing, and analytics across various clients, aiming to keep each client’s voice distinct and workflows organized within a single system. The tool eliminates the need for fragmented processes like using separate documents, spreadsheets, and messaging apps, consolidating all steps from idea generation to post-publication within one interface.
Key features include an AI-powered workflow that supports unlimited posts and AI usage per connected LinkedIn profile. The workflow consists of five main steps: setting up client profiles (including voice, writing samples, sources, topics, schedule, and LinkedIn connection), planning content with the Postli Strategist (which oversees the account, calendar, ideas, drafts, sources, analytics, and past posts), drafting and refining posts with Postli Writer (which focuses on writing, rewriting, research, review, and generating visuals in the client’s voice), sending posts for client review and approval via an optional Collaboration add-on, and publishing directly to LinkedIn with performance analytics and comment management. The platform maintains separate memories for each profile to prevent cross-contamination of client voices, including writing samples, style analysis, knowledge sources, profile-specific calendars, and analytics.
Collaboration features allow inviting clients, writers, and teammates with specific access roles. Editors receive full access, while reviewers can only approve or request changes. The Collaboration add-on, available for an additional fee, enables unlimited client and teammate invitations and streamlines the review process by keeping status updates attached to each post. The platform supports calendar views, drag-and-drop scheduling, and direct publishing to connected LinkedIn profiles or company pages. Analytics cover metrics such as impressions, clicks, reactions, comments, shares, and an Impact Score, and users can reply to LinkedIn comments from within the tool.
Postline operates on a subscription model, charging $30 per month for each connected LinkedIn profile, with unlimited posts and AI usage included. The optional Collaboration add-on costs $10 per month per organization. A 7-day free trial is available without requiring a credit card. The tool is web-based and does not require sharing LinkedIn passwords, as clients authorize their own profiles or company pages.
Postline sits in PulseGate's Social networks & creators category. It focuses on streamlining LinkedIn content creation, approval, and publishing for agencies managing multiple clients. It is built as a B2B product for agencies and ghostwriters. A free plan is available. The product ships for the web.
Postline first shipped in 2024. Key capabilities include content calendar, AI writing, and approval workflow. The interface is available in German, English, and Spanish.
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