The Brief is an online banner maker designed for both personal and professional use, enabling users to create custom banners for a variety of occasions and platforms. It addresses the need for efficient, on-brand banner design by offering a combination of editable templates, AI-powered creative tools, and collaborative features. The platform is aimed at individuals, businesses, and teams seeking to craft web, social, and print banners without requiring advanced design skills.
Users can start with a blank canvas or select from a wide range of professionally designed templates tailored to specific industries and platforms, including options for YouTube channel art and Twitch video player banners. The drag-and-drop editor allows for easy personalization, letting users add their own photos, brand logos, colors, and other design elements. The Brief supports maintaining brand consistency by allowing uploads of brand assets and offers built-in AI tools for generating images and short marketing videos aligned with brand guidelines.
A notable feature is the ability to resize banners for various formats—such as web, social media, and print—in just one click, streamlining the process of adapting designs across multiple channels. The platform also offers creative automation, enabling bulk creation of banner variations using a single CSV file and a master design, which is particularly useful for companies managing large product catalogs. Users can add animation to their banners with preset options or use the timeline editor for more advanced motion effects.
Collaboration is facilitated through team features that allow inviting members, assigning roles, and enabling two-way communication for feedback and review. External stakeholders can also be included in the design process. Once designs are complete, they can be exported in multiple formats, including JPG, PNG, WEBP, HTML, AMP, MP4, GIF, and PDF. The Brief also supports publishing banners to ad networks and DSPs via ad tags, with no file size limitations, and allows for post-publishing updates to banners. The platform is web-based and offers a free tier for users, as indicated by its promotion of a free custom banner maker.
Thebrief is a Design & Creative product. It focuses on designing professional banners quickly without advanced design skills or expensive software. It is built as a B2B product for marketers. Thebrief follows a freemium model, with paid plans starting at $18. The product ships for the web.
Creatopy Inc. builds and maintains Thebrief, and the product first shipped in 2024. Key capabilities include banner templates, AI image generation, and AI video generation. It exposes integrations via a public API.
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