Opti-Behavior is a WordPress plugin that enables site owners to track user behavior through heatmaps, session recordings, funnels, and A/B testing, all stored on their own server. It helps optimize conversions and protect visitor privacy by keeping analytics data self-hosted. Designed for marketers and WordPress administrators seeking actionable insights.
Opti-Behavior sits in PulseGate's Analytics (BI, web, product) category. It focuses on understanding and optimizing user behavior on WordPress sites without relying on external analytics services. Opti-Behavior is a B2B product aimed at wordPress site owners and marketers. A free plan is available. It ships for the web.
Behind Opti-Behavior is OptiUser, and it first shipped in 2025. Among its 10 catalogued features are heatmaps, session recordings, and A/B testing. The interface is available in English and Persian.
Summary written by a language model from the project’s public pages.
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