Opinly

Opinly is a WordPress plugin designed to connect WordPress sites to the Opinly platform for tracking visitor activity and conversions. The plugin enables site owners to monitor visits and conversions, capturing the traffic source that leads to each conversion. This allows users to identify which sources contribute to revenue on their site. A conversion in Opinly is defined as either a WooCommerce order or a form submission. For WooCommerce stores, each completed order is automatically reported to Opinly with its total amount and currency. For sites that do not use WooCommerce, the plugin allows form submissions—such as contact or signup forms—to be tracked as conversions. Site owners can mark specific forms as conversions in the Opinly dashboard, making the tool suitable for websites focused on lead collection as well as those selling products online. The plugin operates without the need for tracking code snippets or theme modifications. Installation and setup are streamlined; connecting a site from the Opinly dashboard handles the plugin installation and configuration automatically, requiring no manual code changes. This approach is intended to simplify the process for WordPress users, regardless of whether their site is an online store or a lead generation platform. Opinly provides visit, click, form, and traffic-source tracking even if WooCommerce is not present, and it can begin reporting order revenue automatically if a store is added later. The evidence does not specify pricing, licensing terms, or additional integrations beyond WooCommerce and form tracking. Opinly is positioned as a visitor analytics and revenue attribution tool for WordPress sites.