Oculis Analytics

Oculis Analytics is a platform designed to provide businesses with revenue attribution and visitor analytics in a streamlined, lightweight format. It addresses the challenge of connecting visitor behavior directly to revenue outcomes, allowing users to track customer journeys from the initial click through to payment and renewal. The tool consolidates key business metrics, such as visitors, revenue, and conversion rates, into a single dashboard, aiming to eliminate the need for multiple analytics tools or manual spreadsheet tracking.

Key features include insights into revenue and traffic by channel, detailed breakdowns by referrer and campaign medium, analysis of top pages and visitor demographics (such as countries and browsers), and the ability to track custom events like sign-ups and call-to-action clicks. Oculis Analytics also provides cohort retention analysis, enabling users to monitor subscriber retention and cohort performance month by month, helping teams identify and address drop-offs that could impact monthly recurring revenue.

The platform is positioned as suitable for a range of business teams, including growth, digital product, retention, and operations teams. Growth teams can identify which marketing channels drive revenue, while product teams can analyze conversion points and funnel drop-offs. Retention teams gain visibility into cohort churn, and operations teams benefit from having traffic, revenue, and retention data in one place.

Oculis Analytics is delivered as a web-based service, with an emphasis on quick setup and ease of use. The platform is designed with founders and growth-focused businesses in mind, aiming to provide actionable insights without unnecessary complexity.