Northlight is a sales automation tool built around LinkedIn use, with a focus on keeping activity tied to a user’s real browser session. It is in open beta and offers a free 14-day trial with no credit card required. The product is aimed at people who want to automate LinkedIn-related work while avoiding the appearance of bot activity.
Its core claims center on running through the user’s actual browser session so that LinkedIn sees the person rather than a bot. Northlight says it can automate anything on a computer and schedule recurring workers. The listed examples include LinkedIn outreach, LinkedIn connection requests, chats, email follow-ups, HubSpot deal pipeline cleanup, Apollo lead enrichment, weekly CRM sync, Gong call follow-ups, ICP list creation from Clay, Gmail sequence A/B tests, Salesforce duplicate merging, meeting notes sent to CRM, lead scoring updates, and Slack notifications. It also mentions a LinkedIn ban risk checker.
The interface is described as a single conversation, with prompts used to start tasks and experiment with new messaging, ICPs, or channels. Northlight says there is zero setup, no API keys, no browser extension, and that users can download the native Mac app and begin in minutes. It is only available on Mac, with Windows coming soon. The product also says it connects with 30+ sales tools and references integrations or connections with HubSpot, Apollo, Salesforce, Clay, Gmail, Slack, and Gong.
Pricing is limited to the free 14-day trial mentioned on the site. No licensing information is stated in the provided text.
In the CRM & sales space, Northlight takes a focused approach. It focuses on automating LinkedIn outreach and CRM updates to save time and increase sales productivity. Northlight is a B2B product aimed at sales teams and professionals. Northlight follows a freemium model. It ships for the web and macOS.
Northlight builds and maintains Northlight, and it first shipped in 2024. Key capabilities include linkedIn automation, CRM sync, and prospecting. Northlight is currently in beta.
Summary written by a language model from the project’s public pages.
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