NMIP Guard is a security platform designed to protect advertising budgets by detecting and blocking invalid clicks, bots, click farms, and suspicious IP addresses in real time. It addresses the issue of fraudulent activity that can inflate ad metrics, disrupt optimization, and waste marketing spend, particularly for users running Google Ads campaigns.
The platform employs a four-layered risk scoring system that evaluates each website visit using independent signals: network, behavior, geographic origin, and artificial intelligence. Each visitor receives a weighted trust score between 0 and 100, with high-risk IPs automatically excluded from Google Ads campaigns via direct API integration. NMIP Guard also generates detailed invalid click reports—containing gclid, IP, behavioral analysis, and bot justification data—formatted for submission through Google’s support channels, enabling advertisers to seek reimbursement for fraudulent activity.
Additional features include device fingerprinting through Canvas, WebGL, and audio signatures to detect bots that change IP addresses, as well as comprehensive visit logging that records entry and exit times, duration on site, scroll depth, and click counts for each visitor. The platform provides live protection streams, anonymizes IP data, and updates detection results every 60 seconds across the system. A loss calculator tool is available to estimate wasted ad spend and potential recovery amounts within 30 seconds.
NMIP Guard can be integrated with websites via a WordPress plugin, a single-line JavaScript snippet, or by connecting through a REST API, with setup typically taking around two minutes. It is compatible with Google Ads, WordPress, and WooCommerce, and offers DDoS protection and cookie consent management. A three-day free trial is available, requiring no credit card, allowing users to monitor bot traffic and test the service. The platform is suitable for individual advertisers, agencies, and enterprise accounts seeking to safeguard their digital advertising investments from invalid traffic and click fraud.
NMIP Guard sits in PulseGate's Security & compliance platforms category. It focuses on protecting websites and ad budgets from fraudulent traffic and click fraud through automated detection and blocking. NMIP Guard is a B2B product aimed at website owners and digital marketers. NMIP Guard follows a freemium model. The product ships for the web.
It is developed by NMIP Guard, and the product first shipped in 2026. Across PulseGate's embedding index, NMIP Guard has few near neighbours, marking it as relatively distinct. Among its 5 catalogued features are bot detection, click fraud prevention, and invalid traffic blocking. The interface is available in Assamese and English.
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