Middlewr is a programmable link engine that allows teams to visually compose, deploy, and observe advanced routing workflows at over 300 edge locations. It supports device and geo-based routing, A/B testing, and real-time analytics, making it ideal for marketing and product teams managing complex link behaviors.
In the CDN, edge & networking space, Middlewr takes a focused approach. It focuses on simplifying the creation and management of advanced link routing workflows for teams, with real-time analytics and edge deployment. Middlewr is a B2B product aimed at marketing and product teams. Middlewr follows a freemium model. It runs on the web and API.
Middlewr first shipped in 2024. Across PulseGate's embedding index, Middlewr has few near neighbours, marking it as relatively distinct. Among its 7 catalogued features are visual workflow builder, device routing, and geo routing.
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