Meta pixel for WordPress adds Meta Pixel tracking to WordPress websites and records events such as leads, product views, cart additions, checkouts, and purchases. It also supports Meta Conversions API for server-side event sharing, advertising measurement, and retargeting.
Meta pixel for WordPress is a Web & traffic analytics project. It focuses on measuring website conversions and improving Meta ad targeting without manually implementing tracking code. It is built as a B2B product for wordPress site owners and digital marketers running Meta advertising campaigns. Meta pixel for WordPress is free to use. It runs on the web.
It is developed by Facebook, and it first shipped in 2018. The project is developed in the open on GitHub with 40 stars and 13 commits in the last 90 days. Key capabilities include Meta Pixel installation, conversion tracking, and lead events. The interface is available in 5 languages, including Czech, English, and Spanish. It exposes integrations via a public API.
Summary written by a language model from the project’s public pages.
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