Measurementplan is a web application that scans websites to automatically detect conversion and key events, generates structured measurement plans, and exports them to Google Tag Manager or Jira. It streamlines analytics setup for marketing and analytics professionals.
In the Analytics (BI, web, product) space, Measurementplan takes a focused approach. It focuses on automating the discovery and documentation of website conversion events for analytics and marketing teams. It is built as a B2B product for digital marketers and analytics teams. It runs on the web.
Measurementplan first shipped in 2024. Key capabilities include site scanning, event detection, and GTM export. It exposes integrations via a public API. Measurementplan is currently in beta.
Summary written by a language model from the project’s public pages.
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