Mailster

Mailster is a WordPress email newsletter plugin for creating and sending campaigns from a website. It is described as a way to send beautiful email newsletters in WordPress, and it is presented for people who want to grow a business through email communication.

Its setup starts with importing data from Excel or a CMS, or building an email list from scratch. Mailster includes lead collection, email automation, and targeted campaigns such as newsletters, welcome emails, birthday emails, auto-responders, trigger campaigns, and follow-ups. For composing messages, it offers a drag-and-drop editor and customized templates, with no coding skills required. The template library includes more than 400 free and premium designs. It also tracks and analyzes campaigns and subscribers, including real-time insight into campaign activity, click rate, email providers, location, and other subscriber activity relevant to online marketing.

Mailster integrates with many professional email service providers and supports SMTP connections out of the box. The page also says that users can use their own server to send emails, while recommending a dedicated email provider for better deliverability. It is a premium product with no free version, but a demo and a 14-day money-back guarantee are offered. Mailster is not subscription-based: the license gives lifetime use of its features, while updates and personalized support require an active license that must be renewed yearly.

Support is provided through individual emails, with a knowledge base and help desk for more complex issues. The page also states that Mailster is developed with site performance in mind and that it provides features out of the box to make it GDPR compliant.