MailBluster is an email marketing platform for sending bulk campaigns to large subscriber lists. It provides a drag-and-drop composer, segmentation, personalization, A/B testing, scheduling, analytics, SMTP support, and integrations with business tools.
In the Newsletters & publishing space, MailBluster takes a focused approach. It focuses on sending personalized bulk marketing emails and measuring campaign performance without high email delivery costs. MailBluster is a B2B product aimed at businesses, marketers, and email campaign managers. A free plan is available. It runs on the web.
Behind MailBluster is MailBluster. Key capabilities include bulk email sending, drag-and-drop composer, and list segmentation. It exposes integrations via a public API and a Zapier integration. MailBluster is currently in beta.
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