LaunchHQ

LaunchHQ is a pre-launch platform designed for founders seeking to manage and automate the entire product launch lifecycle. It addresses the challenges of building and growing a waitlist, collecting customer insights before launch, and streamlining launch-day operations. The service enables subscribers to refer others through unique referral links, resulting in compounding list growth as each new signup can share their own link to attract more participants. This viral referral mechanism distinguishes LaunchHQ from standard waitlist solutions by leveraging existing subscribers as marketers to accelerate audience growth.

Customer research is integrated into the signup process, allowing founders to add a single insight question—such as asking about a user's role or the problem they are trying to solve—directly to the form. This data is collected passively, providing valuable audience insights without requiring separate surveys. On launch day, LaunchHQ automates the invitation process by sending out invites in batches, prioritizing top referrers, and tracking both email opens and conversions in real time. This eliminates manual tasks like managing spreadsheets or sending individual emails.

The platform offers a range of additional features, including A/B testing for headlines, an embeddable signup widget, a live social proof badge showing signup counts, customizable thank-you redirects, analytics for conversion rates and traffic sources, and automated email sequences for welcoming new subscribers and updating them on their position. Founders can create a branded waitlist page quickly, customize its appearance, and embed signup forms on external sites.

LaunchHQ is delivered as a web-based service. Its pricing model includes a free plan for a single project with up to 50 subscribers, core waitlist functionality, and LaunchHQ branding. The Pro plan, at $9 per month, expands features to include unlimited subscribers, an insight dashboard, A/B testing, email sequences, CSV export, and the removal of branding. The Premium plan, at $15 per month, adds full launch automation, batch invites, conversion tracking, custom domains, API access, and priority support. All plans begin with a free trial and require no credit card to start.