Serp Preview Tool is a free browser extension for visualising how a site will appear on Google. It is described as a privacy-friendly SERP preview tool and supports sites of any kind, including localhost.
The extension includes dark and light modes, and it can show date, rating, and mobile views by letting users toggle those SERP features. It also provides hints on how to format meta tags and how long they should be, with the stated aim of making a site more SEO friendly. The product copy also notes that it does not need special permissions, does not run in the background when not needed, and has no ads or third-party trackers.
Delivery is through Google Chrome as a Chrome extension. The page frames the tool as part of HeroTofu, which describes itself as a set of tools and APIs for developers and marketers. The extension is presented as free, with a note that HeroTofu offers both free and paid products and invites support for the project by checking out its forms backend solution.
Serp Preview is a SEO audit & analysis project. It allows users to preview and optimize how their website will appear in Google search results without privacy concerns. Serp Preview is a B2B product aimed at website owners and SEO professionals. Serp Preview is free to use. It runs on the web and embeddable surfaces.
Behind Serp Preview is HeroTofu, and it first shipped in 2025. Key capabilities include SERP visualization, meta tag hints, and dark mode.
Summary written by a language model from the project’s public pages.
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