inPIPE by Seresa is a WordPress plugin designed to address the challenges of UTM parameter tracking and attribution, especially in environments where referral data is often lost or stripped—such as YouTube Shorts, TikTok bios, QR codes, and AI chatbots. The tool generates, stores, and decodes UTM parameters by encoding them into short, coded URLs that are less likely to be removed during copy-paste actions and do not trigger ad blockers. Upon a visitor landing on a site, inPIPE automatically decodes these coded URLs and pushes the full UTM data to the dataLayer, allowing platforms like GA4, GTM, and Facebook Ads to capture attribution without additional configuration.
The plugin offers a UTM generator and library, enabling users to create, store, and manage all UTM links in one place, with custom dropdowns for source, medium, and campaign, as well as quick import from any URL. It supports landing page path validation, allowing UTMs to be tied to specific landing pages with real-time previews. The Gorilla Food feature provides a server-side cookie system that bypasses Safari’s Intelligent Tracking Prevention (ITP), creating a persistent 400-day visitor ID that is pushed to the dataLayer for every event.
inPIPE introduces an AI Gateway REST API, which allows full CRUD (create, read, update, delete) operations on UTM records via AI agents, automation tools, or workflows such as n8n and Zapier. This enables automated UTM management, so AI workflows can generate, update, or query UTM links without manual intervention in the plugin UI, streamlining marketing attribution across campaigns and content.
3+. It is built by Seresa, a company based in Singapore, and is deployed worldwide. For users seeking advanced features, a premium service called Transmute Engine extends inPIPE’s capabilities with dedicated servers, server-side event routing, and integrations with platforms like Google Ads, Meta CAPI, Klaviyo, and BigQuery, enabling raw event data to be piped directly to the user's own BigQuery dataset.
inPIPE by Seresa sits in PulseGate's Business & Operations category. It focuses on ensuring accurate marketing attribution and tracking by managing and decoding UTM parameters in WordPress, even with ad blockers. It is built as a consumer product for digital marketers and WordPress site owners. inPIPE by Seresa is free to use. inPIPE by Seresa is available on the web.
Seresa builds and maintains inPIPE by Seresa, and the product first shipped in 2025. Key capabilities include UTM parameter management, UTM encoding/decoding, and dataLayer integration. It exposes integrations via a public API.
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