Indie Analytics

Indie Analytics is a WordPress plugin designed to simplify the integration of privacy-focused analytics solutions into WordPress websites. It addresses the need for site owners to use independent analytics providers that emphasize privacy and data ownership, offering an alternative to mainstream analytics tools.

The plugin allows users to add tracking codes from a selection of privacy-oriented analytics providers, including Umami, Plausible, Swetrix, Matomo, and Fathom, without requiring any manual code editing. Its features include an easy-to-use admin interface for configuration, support for custom domains, and the ability to exclude administrator visits from tracking. Indie Analytics does not introduce any additional tracking or data collection beyond what is implemented by the chosen analytics provider.

To use the plugin, users install and activate it on their WordPress site, then access the Indie Analytics menu in the WordPress admin area. From there, they can select their preferred analytics provider, enter the required site ID and tracking script URL, and save their settings. This process is designed to be straightforward, catering to WordPress site owners who want to maintain control over their analytics while prioritizing privacy.

Indie Analytics is licensed under the GPL v2 or later, allowing for open use and modification in accordance with the license terms.