Floating CTA

Floating CTA is a free WordPress plugin designed to keep affiliate product calls-to-action visible to readers as they scroll through posts. It addresses the common issue of affiliate links being overlooked or forgotten by pinning a customizable product bar to the bottom of the screen, ensuring that product names, star ratings, prices, and a buy button remain accessible at all times. The tool is particularly suited for publishers and review sites who want to highlight affiliate offers and drive conversions without disrupting the reading experience.

The plugin allows for per-post customization, so each article can feature its own unique product details, including title, image, rating, price (with strikethrough for old prices), and affiliate URL. Users can enable and configure the bar via a meta box in both the classic and block editors. Global defaults for button text, currency, and link behavior can be set, but these can also be overridden on individual posts. Five color options are included in the free version, with more advanced styling and positioning features available in the Pro version. The bar is mobile responsive, dismissible by visitors, and can be configured to open affiliate links in a new tab with built-in nofollow and sponsored link attributes to comply with affiliate program requirements.

Floating CTA is lightweight, adding approximately 3KB of CSS and JavaScript to the page, with scripts loading only on posts where the bar is active. It is accessible, supporting ARIA labels, keyboard navigation, and focus management, and does not rely on jQuery or external requests. The plugin also outputs Product and Review schema in JSON-LD format, making posts eligible for star-rating rich results in Google search. It can auto-detect popular SEO plugins like Yoast, Rank Math, and AIOSEO to avoid schema conflicts, and includes a site-wide toggle to disable its schema output if needed.

The free version is available without signup or account creation, and can be installed directly from the WordPress plugin directory. The Pro version, starting from $49 per year, adds features such as additional color controls, button style presets, top or bottom bar positioning, device and category targeting, click tracking with a dashboard, Google Analytics 4 event integration, UTM auto-append, badge labels, coupon codes, a second CTA button, and advanced schema options. Floating CTA is intended for WordPress users seeking to maximize the visibility and effectiveness of affiliate links within their content.