DevLemon UTM Tracker is a WordPress marketing attribution plugin that captures UTM parameters and advertising click IDs from visitors. It records first-touch and last-touch sources, builds tagged campaign URLs, and connects attribution data to form conversions within WordPress.
DevLemon UTM Tracker is a Marketing & ads project. It focuses on tracking marketing campaign sources and attributing leads to first- and last-touch interactions without external analytics services. It is built as a B2B product for wordPress site owners and marketing teams. DevLemon UTM Tracker is free to use. DevLemon UTM Tracker is available on the web, and it can be self-hosted.
DevLemon builds and maintains DevLemon UTM Tracker, and it first shipped in 2026. Key capabilities include UTM link builder, campaign presets, and first-touch attribution.
Summary written by a language model from the project’s public pages.
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