Who should use DataLayer for GTM and Matomo?

DataLayer for GTM and Matomo is a B2B product built for website owners and marketers using GTM or Matomo.

Does DataLayer for GTM and Matomo have a free plan?

Yes — DataLayer for GTM and Matomo is free to use.

What platforms does DataLayer for GTM and Matomo run on?

DataLayer for GTM and Matomo runs on the web.

Is DataLayer for GTM and Matomo still active?

PulseGate's automated liveness checks currently classify DataLayer for GTM and Matomo as active.

What tools are similar to DataLayer for GTM and Matomo?

Similar tools tracked by PulseGate include Scripts + Pixels DataLayer Manager, BrandMeetsCode DataLayer Tracker, and Elephant Datalayer.

Who develops DataLayer for GTM and Matomo?

DataLayer for GTM and Matomo is developed by Openmost.

How long has DataLayer for GTM and Matomo been around?

DataLayer for GTM and Matomo first shipped in 2024.

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DataLayer for GTM and Matomo

Name: DataLayer for GTM and Matomo
Author: Openmost

wordpress.orgBusiness & Operations

DataLayer for GTM and Matomo is a WordPress plugin that automatically generates and populates a standardized dataLayer object for seamless analytics integration. It supports both Google Tag Manager and Matomo, allowing users to customize data points for advanced tracking and analysis.

Free

Web

Visit wordpress.org

Overview

5 features

In the Business & Operations space, DataLayer for GTM and Matomo takes a focused approach. It focuses on simplifying the integration of contextual website data with Google Tag Manager and Matomo for analytics. DataLayer for GTM and Matomo is a B2B product aimed at website owners and marketers using GTM or Matomo. The product is available for free. It runs on the web.

Behind DataLayer for GTM and Matomo is Openmost, and the product first shipped in 2024. Among its 5 catalogued features are dataLayer integration, GTM support, and matomo support.

dataLayer integration
GTM support
Matomo support
Custom data points
Performance optimized

Built with & integrations

Runs on: Browser

Trust & compliance

LicenseProprietary

Verified signals

HTTPS Privacy Policy Free tier

Legal

Recent events

Latest indexed changes and source events

IndexedJun 29, 5:30 AM
Listing verified by the PulseGate indexer
Source: PulseGate indexerOpen ↗

Frequently asked questions about DataLayer for GTM and Matomo

What is DataLayer for GTM and Matomo?: DataLayer for GTM and Matomo focuses on simplifying the integration of contextual website data with Google Tag Manager and Matomo for analytics. It is catalogued under Business & Operations on PulseGate.
Who should use DataLayer for GTM and Matomo?: DataLayer for GTM and Matomo is a B2B product built for website owners and marketers using GTM or Matomo.
Does DataLayer for GTM and Matomo have a free plan?: Yes — DataLayer for GTM and Matomo is free to use.
What platforms does DataLayer for GTM and Matomo run on?: DataLayer for GTM and Matomo runs on the web.
Is DataLayer for GTM and Matomo still active?: PulseGate's automated liveness checks currently classify DataLayer for GTM and Matomo as active.
What tools are similar to DataLayer for GTM and Matomo?: Similar tools tracked by PulseGate include Scripts + Pixels DataLayer Manager, BrandMeetsCode DataLayer Tracker, and Elephant Datalayer.Scripts + Pixels DataLayer Manager BrandMeetsCode DataLayer Tracker Elephant Datalayer
Who develops DataLayer for GTM and Matomo?: DataLayer for GTM and Matomo is developed by Openmost.
How long has DataLayer for GTM and Matomo been around?: DataLayer for GTM and Matomo first shipped in 2024.

At a glance

Pricing: Free
Platforms: Web
Languages: English
First seen: Feb 7, 2025
Activity: 🟢 Active
Status: 🟢 Active
Built for: Website owners and marketers using GTM or Matomo
Model: B2B
Solves: Simplifying the integration of contextual website data with Google Tag Manager and Matomo for analytics.

Developer

Openmost

Live coverage

Confidence: High · 95
Indexed: Jun 29, 2026
Lifecycle: Alive
Activity: Active
First seen: Feb 2025
Last seen: 2w ago

Identity audit (9)

Entity ID: cmqys50g30rx5x5uuah8zlm6c
Slug: datalayer-for-gtm-and-matomo-wordpress-org
Verification state: Indexed for public listing
Claim / listing state: Unclaimed · listed: yes
Index status: Included in index
Latest evidence snapshot: Jun 29, 2026
Timeline basis: Indexed-at chronology (no inferred launch/funding milestones).
Last updated: Jul 8, 2026
Canonical URL: https://wordpress.org/plugins/datalayer

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