DataFirefly Server-Side

DataFirefly Server-Side is a WordPress plugin designed to provide comprehensive WooCommerce conversion tracking. It addresses the challenge of capturing reliable analytics data by tracking key stages in the purchase funnel, including page views, product views, add to cart actions, initiating checkout, adding payment information, and completing purchases. The plugin uses a single connection key for setup, streamlining the configuration process for site administrators.

A notable feature of DataFirefly Server-Side is its dual event delivery system. For every tracked event, the plugin fires both a lightweight client-side pixel (compatible with Meta, GA4, and TikTok) and a signed server-side event that shares the same event ID. This approach ensures that conversions are recorded even when visitors use ad blockers, while also preventing duplicate counting of events. Users can control which client tags are enabled, allowing them to activate or deactivate the Meta, GA4, and TikTok client tags individually. When a destination is disabled, its associated third-party script and cookies are not loaded in visitors' browsers.

The plugin is designed with privacy in mind. By default, it operates in a consent-first mode to support GDPR compliance. With the "Require consent" setting enabled, no tracking events—whether client-side or server-side—are fired or sent until explicit consent is obtained from the visitor. This ensures that tracking aligns with regulatory requirements and respects user privacy preferences.

DataFirefly Server-Side is suited for WordPress site owners who use WooCommerce and require accurate conversion tracking across multiple advertising platforms. Its delivery as a WordPress plugin means it integrates directly into WordPress sites, simplifying deployment for users of the platform.