Darwish

Darwish is a bilingual AI assistant designed for both business and personal use, with a particular focus on serving Arabic and English speakers. It provides automated, around-the-clock customer support on websites and WhatsApp, enabling businesses to answer inquiries, manage catalog questions, capture leads, and seamlessly hand off conversations to human teams when necessary. The platform is tailored for small and medium-sized enterprises (SMEs) and is built to be live on a website within five minutes using a simple code embed.

For business users, Darwish functions as a chat widget on company websites and as an assistant on existing WhatsApp numbers. It greets visitors, responds to product-related questions by referencing the business's catalog, and facilitates lead capture directly through these channels. The tool is able to converse in Arabic and English, supporting every dialect in the region, and is built specifically for the linguistic and cultural context of the Middle East and North Africa (MENA). Darwish emphasizes its ability to provide consistent answers and lead capture across both web and WhatsApp, ensuring that customers receive the same information regardless of the channel.

On the personal side, Darwish offers an AI companion that supports chat, voice, file interactions, and memory across sessions, all within a bilingual conversation. It selects from multiple AI models, including Claude, GPT, and Gemini, to provide the best response for each question, aiming to eliminate the need for users to switch between different AI tools. The personal assistant is available for free to start, with a Pro option for users who require additional features.

Darwish is accessible on web, iOS, and WhatsApp, and is described as being proudly built in the Arab world for the MENA region. Its ambition is to serve the over 400 million Arabic speakers by offering an AI assistant that is natively bilingual and fluent in regional dialects, rather than relying on translation from English-centric models.