Cuttr

Cuttr is a platform designed to automate the creation, transformation, and large-scale distribution of short-form video content, particularly for social media channels like TikTok, Instagram Reels, and YouTube Shorts. It addresses the challenges faced by marketers and content creators in turning long-form videos into shareable, platform-optimized shorts and ensuring that this content reaches wide audiences through coordinated reposting.

The platform provides a suite of AI-powered tools for video clipping, user-generated content (UGC) creation, ad replication, and content distribution. Users can upload podcasts, ads, or YouTube videos—or start from scratch—and Cuttr can generate AI creators, including synthetic faces, bodies, and voices, as well as write scripts and recreate successful ad formats. Its AI clips key moments from long videos, adds captions, detects engaging hooks, and exports content in multiple formats suitable for various platforms. The system enables batch processing of entire video libraries, facilitating the rapid production of numerous short-form videos from a single source. Cuttr’s AI UGC feature allows a single recording to be transformed into multiple unique videos by swapping faces, voices, and bodies, while the Ad Replicator tool lets users upload a competitor’s ad and receive a branded version in under a minute.

A distinctive aspect of Cuttr is its distribution network. The platform manages a large group of experienced reposters who create brand-specific accounts and post content across six major platforms, helping brands achieve scale and reach. Users can also bring their own teams of clippers and reposters, managing assignments and tracking progress from a centralized dashboard. Additional features include competitor intelligence, analytics, and full team management capabilities.

Cuttr is delivered as an integrated platform that consolidates video creation, clipping, UGC, competitor tracking, and distribution into a single workflow.