Converlay addresses the challenge of incomplete conversion tracking for Shopify stores by providing a server-side tracking solution. It is designed to ensure that every Shopify purchase is recorded and sent to advertising and analytics platforms, even when traditional browser-based tracking methods fail due to ad blockers, iOS privacy restrictions, or cookie limitations. The tool specifically forwards Shopify purchase events server-side to platforms such as Meta, GA4, TikTok, and 23 additional destinations, aiming to restore accurate sales data and improve the reliability of return on ad spend calculations.
Key features include consent-aware delivery of purchase events, which aligns with privacy requirements, and a live event log that provides visibility into the data being transmitted. Converlay operates without requiring Google Tag Manager or theme edits, instead utilizing the Shopify Customer Privacy API for integration. This approach is intended to simplify setup and minimize the need for technical adjustments within the Shopify environment.
The tool is intended for Shopify merchants who are concerned about lost conversion data affecting their advertising performance and budget allocation. By capturing and transmitting purchase events that browser pixels might miss, Converlay helps ensure that ad platforms receive complete information for campaign optimization.
Converlay is available as a free install for Shopify users.
Converlay is an Analytics (BI, web, product) product. It focuses on losing conversion data due to browser tracking limitations and privacy restrictions when tracking Shopify purchases. It is built as a B2B product for shopify store owners and e-commerce marketers. A free plan is available. The product ships for the web and API.
Converlay first shipped in 2023. Key capabilities include server-side tracking, consent-aware delivery, and live event logs. The interface is available in 7 languages, including German, English, and Spanish. It exposes integrations via a public API.
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