Choice provides company information and issue reporting tools to help shoppers evaluate businesses before buying. Its browser extension supports ethical shopping by surfacing company-related information while users browse.
In the Deals, coupons & price comparison space, Feedback takes a focused approach. It focuses on helping shoppers identify and choose companies that better match their ethical purchasing values. Feedback is a consumer product aimed at ethically conscious online shoppers. Feedback costs nothing to use. It runs on the web and embeddable surfaces.
Choice builds and maintains Feedback, and it first shipped in 2026. Among its 6 catalogued features are company information, ethical comparisons, and issue reporting.
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