BetterLinks is a WordPress link-management plugin that creates branded short URLs, cloaks affiliate links, manages redirects, and tracks click analytics from a dashboard. It stores links and tracking data on the site’s own domain and includes an MCP server for managing links through AI assistants.
BetterLinks is a SEO automation project. Managing, branding, redirecting, and measuring links without relying on a separate URL-shortening service. BetterLinks is a B2B product aimed at wordPress site owners, affiliate marketers, and content publishers. BetterLinks follows a freemium model. It ships for the web, and it can be self-hosted.
WPDeveloper builds and maintains BetterLinks, and it first shipped in 2021. Key capabilities include Short URLs, link cloaking, and URL redirects. The interface is available in English and Maltese. It exposes integrations via an MCP server and a public API.
Summary written by a language model from the project’s public pages.
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