BeautyIQ is a free iOS app that acts as a personal makeup assistant, allowing users to virtually try on looks, find affordable product alternatives, and discover their exact shade across brands. The app processes images locally for privacy and offers guides and quizzes to help users make informed beauty choices. It is designed for makeup enthusiasts seeking personalized recommendations and virtual testing.
BeautyIQ sits in PulseGate's Lifestyle & Personal category. It focuses on choosing the right makeup shades and products without in-person testing or expensive mistakes. It is built as a consumer product for makeup users. BeautyIQ is free to use. It runs on iOS.
It is developed by Alessandro Silvio Celotto (United States), and it first shipped in 2026. Key capabilities include virtual try-on, shade finder, and color dupe search.
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