Auto Redirect 404 to Custom URL is a free WordPress plugin that automatically redirects all 404 (Page Not Found) errors to a custom URL or the site homepage. It helps site owners retain visitors and fix SEO issues caused by broken links, improving user experience and search engine rankings.
In the Website firewall, bot & spam protection space, Auto Redirect 404 to Custom URL takes a focused approach. It focuses on preventing loss of visitors and SEO value by automatically redirecting 404 errors to relevant pages. Auto Redirect 404 to Custom URL is a B2B2C product aimed at wordPress site owners and administrators. It is available for free. It runs on the web and embeddable surfaces.
Nitya Saha builds and maintains Auto Redirect 404 to Custom URL, and it first shipped in 2025. Key capabilities include 404 redirection, Custom URL redirect, and homepage redirect.
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