Auto Redirect 404 to Custom URL is a free WordPress plugin that automatically redirects all 404 (Page Not Found) errors to a custom URL or the site homepage. It helps site owners retain visitors and fix SEO issues caused by broken links, improving user experience and search engine rankings.
In the SEO & content marketing space, Auto Redirect 404 to Custom URL takes a focused approach. It focuses on preventing loss of visitors and SEO value by automatically redirecting 404 errors to relevant pages. Auto Redirect 404 to Custom URL is a B2B2C product aimed at wordPress site owners and administrators. Auto Redirect 404 to Custom URL is free to use. It runs on the web and embeddable surfaces.
It is developed by Nitya Saha, and the product first shipped in 2025. Across PulseGate's embedding index, Auto Redirect 404 to Custom URL has few near neighbours, marking it as relatively distinct. Among its 5 catalogued features are 404 redirection, Custom URL redirect, and homepage redirect.
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