ApproxIt

ApproxIt is a plugin for service websites that builds custom estimators and returns an instant price to prospective clients. It is aimed at businesses that currently handle quoting manually and want submitted estimates to become leads in a dashboard.

The product centers on custom service estimators. Clients can pick services, adjust project-scope variables, and see a running total as they go. When they submit the form, they receive a receipt and the business receives a hot, scored lead. ApproxIt also includes a drag-and-drop matrix builder for setting unit pricing by the hour, square foot, linear foot, or flat trip fee, along with line items, optional cross-sell add-ons, and special estimate multipliers for cases such as distance, obstacles, or unpredictable elements.

Several AI and mapping features are named on the site. AI photo analysis is used to examine customer-uploaded photos for site conditions, obstacles, and material needs. A Google Maps API integration lets customers draw project boundaries on their property so the estimate can use exact measurements and visual context. The Pro version adds satellite map area drawing, Gemini AI Property Scouter for address-based property and structural data, and Twilio SMS alerts for instant text notifications and automated follow-up messages. The site also says the estimator works with site and page builders such as Elementor and Kadence, and with the classic editor through shortcode embedding.

ApproxIt is available as a free plugin, with Pro features offered separately. The site states that there are no monthly software fees, no middleman cuts, and no third-party SaaS charges.