Analyticator is a WordPress plugin for configuring and securely injecting Google Analytics 4, Google Tag Manager, and Hotjar scripts into a site. It lets site owners enter tracking IDs and manage integrations without editing theme files.
In the Analytics (BI, web, product) space, Analyticator takes a focused approach. It focuses on adding website analytics and behavior-tracking scripts to WordPress without editing theme files. It is built as a B2B product for wordPress site owners and administrators. It is available for free. Analyticator is available on the web.
Behind Analyticator is Marcello Ruoppolo, and it first shipped in 2016. Key capabilities include GA4 integration, Google Tag Manager, and hotjar monitoring. The interface is available in English and Albanian.
Summary written by a language model from the project’s public pages.
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