FlowAssist is a digital adoption platform designed to address user churn by guiding, analyzing, and improving user interactions within both SaaS applications and AI agent interfaces. It enables organizations to embed a single JavaScript snippet into their app, allowing them to build and manage user guides, tours, surveys, and other onboarding flows without the need for redeployment or extensive engineering work. The platform is positioned as the only digital adoption solution built specifically for both traditional SaaS products and AI-powered agents such as chatbots, copilots, and assistants.
Key features of FlowAssist include product tours that provide step-by-step walkthroughs, navigation flows with auto-click capabilities, in-app surveys and NPS collection, persistent hotspot overlays, splash screen messages, and a comprehensive analytics dashboard. The analytics suite offers per-guide performance metrics, completion rates, drop-off analysis, sentiment detection, and AI-powered session summaries. For AI agents, FlowAssist introduces capabilities such as real-time tracking of agent sessions, intent classification, sentiment and frustration scoring, and overlaying guides directly onto chat interfaces. This enables teams to detect when users are struggling with AI features and to intervene with targeted guidance.
The setup process is streamlined, requiring only a single script tag to be embedded in the application. Guide creation is visual, facilitated by a Chrome extension that allows users to point and click within their app to build tours, hotspots, and flows. Targeting rules can be set based on user ID, plan, custom attributes, URL, or session count, ensuring that the right guides reach the intended users. All guides can be managed and published from a centralized dashboard, with changes going live instantly.
FlowAssist offers a transparent pricing model that includes a 14-day free trial with no credit card required. The free tier supports up to five guides and 500 monthly active users per guide, with access to all guide types, analytics, and agent tracking. The platform is intended for SaaS teams and organizations seeking to enhance user onboarding, engagement, and retention across both traditional and AI-driven product experiences.
In the Business & Operations space, FlowAssist takes a focused approach. It focuses on onboarding and retaining users in SaaS products and AI agent interfaces is challenging without guided tours and analytics. It is built as a B2B product for product managers. There is a free tier. FlowAssist is available on the web, the command line, and embeddable surfaces.
Behind FlowAssist is ScaleFlow, and the product first shipped in 2026. Key capabilities include product tours, surveys, and hotspots.
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