AdPurity

AdPurity is a click fraud protection service for paid advertising. It watches every paid click from campaigns on Google, Meta, and Bing Ads, flags suspicious behavior, and converts risky traffic into block lists to prevent wasted spend and data pollution.

The service applies five fraud checks on each click. It identifies repeat IP addresses, bot user agents, unusually fast clicks, low-engagement sessions, and repeated visits. Detected patterns are turned into practical exclusions that teams can apply directly across the three supported ad platforms. This process aims to produce cleaner campaign reports, more accurate ROAS calculations, and attribution data based on genuine buyer activity rather than noisy or fraudulent traffic.

It is built for SaaS founders, agencies, and ecommerce teams that manage paid media. The tool consists of a single lightweight tracking script and offers configurable thresholds so that lean paid-media teams can adjust sensitivity. Privacy considerations are addressed through GDPR and CCPA awareness, with an emphasis on practical fraud signals rather than invasive tracking. Setup is described as fast.

The workflow follows three steps: detect suspicious patterns as they arrive, block the risky traffic by generating exclusions for the ad platforms, and optimize subsequent decisions on budget, targeting, and conversions using the resulting cleaner data. AdPurity has been featured on Hacker News, Product Hunt, X, and Reddit. A pricing page is available and an estimate of wasted spend can be generated from the site.