Ad Observer is a browser extension that copies political advertisements shown to users on Facebook and YouTube into a public research database. It collects ad content, advertiser disclosures, targeting information, and display timing while excluding personally identifying information.
In the Browser DevTools & extensions space, Ad Observer takes a focused approach. It focuses on making targeted political advertising visible so researchers and the public can examine campaign messaging. Ad Observer is a B2B product aimed at researchers, journalists, and people interested in political advertising transparency. Ad Observer is free to use. It ships for the web and embeddable surfaces.
NYU Cybersecurity for Democracy builds and maintains Ad Observer, and it first shipped in 2020. Development happens publicly on GitHub with 87 stars. Among its 9 catalogued features are ad collection, public ad database, and targeting disclosure.
Summary written by a language model from the project’s public pages.
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