Access: Houses of KaDeWe is the loyalty app for KaDeWe, Alsterhaus, and Oberpollinger shoppers. Members can use a digital access card, collect points, redeem vouchers, track status levels, and receive offers, event invitations, and personalized services.
In the Loyalty & rewards space, Access takes a focused approach. It focuses on managing loyalty points, rewards, member benefits, and exclusive offers across KaDeWe Group stores. It is built as a consumer product for KaDeWe Group shoppers and loyalty-program members. Access costs nothing to use. It runs on iOS.
KaDeWe GmbH builds and maintains Access, and it first shipped in 2026. Key capabilities include Digital Access Card, Points Tracking, and Voucher Redemption.
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