Followerus is an AI-powered Instagram analytics tool for finding and analyzing accounts. It is aimed at brands, marketing teams, agencies, and creators, and its stated use is to help them search creators by keyword, identify fake followers, and calculate engagement rates for Instagram campaigns.
The service lets a user enter a niche, topic, or @username and then analyzes profiles, posts, and audience samples in real time. It returns actionable metrics including followers, engagement rate percentage, and audience quality. The site says users can search Instagram accounts by keyword, with examples of popular niches such as fitness, beauty, travel, food, fashion, gaming, and tech. It also presents a fake follower checker that samples an account’s audience and engagement patterns to estimate how many followers are bots or inactive. In addition, Followerus includes an engagement calculator that compares engagement rate against benchmarks for an account’s size tier.
Followerus is delivered as a web service with a free offering, described on the site as free AI-powered Instagram analytics and a free get started option. The page also includes links for the tool’s blog and separate product areas labeled Fake Follower Checker and Engagement Calculator. The description on the site frames the product around Instagram marketing and account analysis rather than general social media management.
In the Product & behaviour analytics space, Followerus takes a focused approach. It focuses on identifying real Instagram followers and analyzing account engagement without manual research. Followerus is a B2B product aimed at brands and social media marketers. Followerus follows a freemium model. It ships for the web.
Followerus first shipped in 2023. Among its 8 catalogued features are instagram analytics, fake follower checker, and engagement calculator.
Summary written by a language model from the project’s public pages.
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