WowTo is a video creation tool focused on producing step-by-step instructional and support videos. It is designed to help users generate how-to content, training materials, and customer support videos using AI-powered voices and avatars. The platform also enables the transformation of existing PowerPoint presentations and PDF documents into training videos, making it suitable for organizations aiming to repurpose their documentation into more engaging formats.
Among its features, WowTo offers a Chrome extension for capturing workflows and step-by-step processes directly from the browser, allowing users to turn screen recordings into professional support videos. Users can import their own screen recordings and enhance them with multilingual AI voiceovers and dynamic effects. The tool supports video translation, enabling finished videos to be available in multiple languages, which can increase accessibility for diverse audiences.
WowTo provides solutions for customer support, training, and education, and includes a video knowledge base builder that creates a YouTube-like experience for customers. Its in-app video widget makes support videos easily accessible within websites or applications. The platform integrates with various third-party services through an integration store, with named plugins and apps for Intercom, Zapier, Jira, Confluence, Shopify, Zendesk, and Slack. These integrations allow organizations to incorporate support videos into their existing workflows and customer support channels.
The platform is available as a web-based service and offers a free option for users to get started. WowTo is positioned as a tool for customer support teams, trainers, and educators seeking to create and distribute instructional video content efficiently.
In the Video editing space, WowTo takes a focused approach. It focuses on simplifying the creation of instructional and support videos with AI voice and avatars. It is built as a B2B product for customer support teams and educators. There is a free tier, and paid plans start at $10. It runs on the web, embeddable surfaces, Windows, and macOS.
Behind WowTo is WowTo, and the product first shipped in 2022. Key capabilities include AI voiceover, avatar video creation, and screen recording. It exposes integrations via a Zapier integration.
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