Will is an AI-powered LinkedIn content strategist that operates entirely through WhatsApp, designed to help individuals consistently create, refine, and publish authentic LinkedIn posts. The tool addresses the challenge of maintaining a visible and engaging LinkedIn presence without the distractions or complexity of traditional social media management platforms. Users interact with Will via WhatsApp text or voice messages, making it accessible on both mobile and desktop through an app they already use.
Key features include generating post ideas based on a user's profile, previous posts, or external articles, as well as providing feedback and analytics on LinkedIn activity. Will analyzes up to 50 recent posts after connecting to a user's LinkedIn account to learn their tone of voice and writing style, ensuring that generated content remains personalized. The tool can turn unstructured input—such as keywords or voice notes—into well-formatted LinkedIn posts, and it supports users with weekly content ideas, reminders, and analytics updates to foster consistent posting and personal brand growth.
Will enables users to publish posts directly to LinkedIn from within the WhatsApp conversation, always requiring explicit permission before posting on a user's behalf. The service is limited to individual LinkedIn accounts and does not support company pages or multiple accounts per WhatsApp number. Users do not need to install any additional software, set up new dashboards, or create new accounts, as all interactions occur within WhatsApp. Will also integrates with Beeper and leverages multiple AI models, including Claude, ChatGPT, and Gemini, to provide responses tailored to the user's needs.
The platform offers a 14-day free trial with no sign-up required, after which it charges a monthly fee. The standard rate is €25 per month, with an early adopter price of €15 per month available to the first 1,000 users. Will positions itself as a conversational, distraction-free alternative to conventional content creation tools, focusing on ease of use and authenticity for professionals seeking to enhance their LinkedIn presence.
Will is a Marketing & ads product. It simplifies social media management by enabling users to create and post LinkedIn content directly from WhatsApp. Will is a consumer product aimed at professionals and entrepreneurs managing their LinkedIn presence. A free plan is available. It runs on the web.
Will first shipped in 2024. Among its 5 catalogued features are whatsApp integration, AI content generation, and linkedIn posting.
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