Wake is a Brazilian unified commerce platform designed for retail businesses. It combines a full-featured e-commerce engine, order management system (OMS), CRM with behavioral marketing automation, and tools for both online and in-store operations such as assisted selling and infinite shelf. The platform supports headless/composable architectures, personalization, subscriptions, and multi-channel campaigns including WhatsApp.
In the E-commerce platforms space, Wake takes a focused approach. It focuses on managing online and physical retail channels, inventory, orders, and personalized marketing in a single unified system. Wake is a B2B product aimed at retail businesses and e-commerce operators. It runs on the web.
Behind Wake is Wake, based in Brazil. Among its 8 catalogued features are E-commerce platform, order management system, and CRM automation.
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