Waaru

Waaru is a platform designed for AI-driven WhatsApp automation, focusing on handling real-world, unpredictable customer conversations for businesses. Unlike traditional scripted bots that can fail when faced with unexpected queries, Waaru employs self-learning AI agents that read a business’s website, documentation, and product catalog to provide accurate responses from the outset. The AI improves over time by learning from every interaction, enabling it to manage a broader range of customer questions and scenarios without manual retraining or ongoing maintenance.

Key features include a visual flow builder for creating conversational workflows, mid-flow AI injection to recover and resume conversations when customers go off-script, and a human handoff capability that routes complex queries to team members with full conversation context. The platform supports broadcast campaigns and integrates with external systems through a native MCP server and REST API. Waaru connects to tools such as payment processors (like Razorpay), e-commerce platforms (such as Shopify), CRMs, PMS, booking systems, and healthcare platforms, allowing businesses to trigger flows from external events and push conversation data to other services. Users can choose their own large language models, including Claude, GPT-4, or Gemini, via the platform’s MCP server.

Waaru is delivered as a cloud-based solution with India-hosted infrastructure, ensuring compliance with the DPDP Act 2023 and keeping data within India. It operates using Meta’s official Cloud API, supporting verified business profiles and Meta-approved templates. The platform charges a flat fee while passing on Meta’s published rates without markup. It is currently available for early access and is free during the launch phase.

The tool is positioned for businesses across sectors such as e-commerce, healthcare, real estate, hospitality, and financial services, offering use cases like order confirmations, appointment bookings, lead qualification, reservation management, and document collection. Waaru emphasizes its ability to automate and personalize WhatsApp conversations, ensuring that no lead or customer query is lost due to rigid or unresponsive bots.