VisitorType is a WordPress plugin designed to identify and classify visits to a site by distinguishing between humans, AI crawlers, AI search bots, AI assistants, and AI browser agents. It addresses the challenge of detecting non-human traffic, such as visits from GPTBot, ClaudeBot, PerplexityBot, and other AI platforms, which are often invisible to standard analytics tools.
The plugin enables site owners to apply different tag-manager rules for each type of visitor, allowing for tailored responses or tracking depending on whether the visitor is human or an automated agent. VisitorType provides insights into which AI platforms are reading and referring content from the site, including the ability to detect humans who arrive via referrals from AI assistants like ChatGPT, Perplexity, and Gemini. This includes visits that might otherwise be categorized as "Direct" in analytics platforms such as GA4.
VisitorType integrates with WordPress sites through a one-click connection and uses browser snippet injection to fire tags, capture AI assistants and agentic browsers, and measure engagement metrics like time on page and scroll activity. For AI crawlers that do not execute JavaScript, the plugin employs server-side tracking to report every request in the background, ensuring comprehensive detection without adding latency to the site.
VisitorType sits in PulseGate's Analytics (BI, web, product) category. Website owners lack visibility and control over AI bots and assistants accessing their content. It is built as a B2B product for wordPress site owners and marketers. VisitorType follows a freemium model. It runs on the web.
It is developed by stitchengineer, and the product first shipped in 2026. Key capabilities include AI crawler detection, tag-manager integration, and server-side tracking.
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