Virool

Virool is a native video advertising platform designed to help brands, agencies, and publishers distribute video content and engage audiences. The platform emphasizes targeting people rather than impressions, using a proprietary data management platform (DMP) that includes 450 million unique profiles. This allows advertisers to define granular audience segments, such as new car owners in Texas or dentists with high credit scores, for precise campaign targeting.

Virool offers premium video placements that aim to engage viewers without disrupting their experience. Its outstream InLine Unit is highlighted as a placement option, and the platform supports vertical video formats. Advertisers can measure campaign performance in real time through the Virool dashboard, which provides site-level transparency and allows for ongoing optimization. The platform includes a feature called eIQ, which delivers emotional insights by tracking audience reactions such as laughs or gasps, providing additional metrics beyond traditional likes and shares.

Both advertisers and publishers are supported by Virool. Advertisers can launch campaigns with a minimum spend of $100, and the platform is described as fully customizable with a dedicated account team. Publishers can monetize their sites by integrating with Virool and joining a network of over 100,000 publishers. The service is accessible through web-based accounts, with options to create free advertiser or publisher accounts directly on the platform.

Virool positions itself as a programmatic video advertising solution that scales to fit the needs of its users. The platform has worked with large brands to drive engagement and earned media for video campaigns. Support is available via email and phone, and resources such as a help center and video marketing glossary are provided. Pricing for campaigns starts at $100, and users can create a free account to begin using the service.