Unfold is a mobile application designed for storytellers and social media content creators who want to produce visually appealing content. The platform offers a range of tools to help users create standout posts for social channels, with an emphasis on design and ease of use.
Key features of Unfold include access to hundreds of templates for creating stories and posts, as well as editing capabilities for photos and videos using filters and effects. The app also provides functionality for planning Instagram feeds in advance, helping users curate their social media presence. Additionally, Unfold enables users to create a "Bio Site" for their link in bio, offering a customizable landing page for social profiles.
The service is available as a free download on iOS and Android devices. Users can get started with free tools, while a subscription model—offered on a monthly or annual basis—unlocks additional features. Subscribers gain access to a wider array of templates and premium editing tools, as well as features like the Brand Kit, which allows for the application of custom colors, stickers, logos, and fonts. Asset management on desktop is also available for subscribers.
Unfold is presented as a toolkit for those looking to enhance their storytelling and grow their presence on social media platforms. The app has received recognition from Apple, Google, and Fast Company for its design and innovation. It is offered by Squarespace.
In the Design & Creative space, Unfold takes a focused approach. It helps users create visually appealing stories and social media content using templates and editing tools. Unfold is a consumer product aimed at content creators and social media managers. Unfold follows a freemium model, with paid plans starting at $3. It runs on the web and Android.
Behind Unfold is Squarespace Inc. Among its 6 catalogued features are story templates, photo editing, and video editing.
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